Soul and Company

Motion design studio / creative direction & consultancy

amazon commercial 'underdog'

a voice is all you need

Collaborated with Alicia Keys, Artist Swoon and producer Zahra Sherzad to help the visual direction of this Amazon commercial.

The “A Voice Is All You Need” Amazon Music commercial featuring Alicia Keys showcases her song “Underdog” with animated lips performing a cappella against a backdrop of vibrant, evolving graffiti art, highlighting how easily you can access music through Alexa and Amazon Music.

Project Info

Design Consultant : Maryam Shines and Zahra Sherzad

Design and Animation: Buck Design

Client : Alicia Keys and Amazon

Category : Brand, Music, Commercial

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